Lichen

Lichen is a mortar and brick store in queens. For this project I was to create a new logo as well as new advertising and posters for the business. For the logo I decided to incorporate furniture into the logo as a pictogram and for the tagline i wanted to incorporate their mission . While designing the logo as well as the visuals I wanted to maintain the personality and aesthetics of the design , while emphasizing the purpose behind the store as well as what they do.