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Cold Water Bottles

Hydrate

I was given a project to design a logo for a water bottle company named Hydrate as well as a full band. I did some preliminary research on water logos and designed one from my sketches. I incorporated the chemical symbol for water which is h2o , except i changed it to create a three-headed logo with water drops. With adding another drop I wanted to emphasize how hydrating the water was. Upon finishing the logo I created a full identity manual to go with the logo. Below are the initial sketches and parts to the  identity manual. 

INITIAL LOGO SKETCH

COMPANY LOGO

PICTORIAL VECTOR

FULL COMPANY LOGO

TYPOGRAPHIC VECTOR

COLOR VARIATIONS

VARIATION 1

VARIATION 2

VARIATION 3

VARIATION 4

VARIATION 5

TYPE TREATMENT

LUCIDA BRIGHT REGULAR
(for paragraph use ONLY!)

ABCDEFGHIJKLMNOP

QRSTUVWXYZ abcdefghijklmnopqrst 0123456789

LUCIDA BRIGHT DEMIBOLD
(for headers ONLY)

ABCDEFGHIJKLMNOP

QRSTUVWXYZ abcdefghijklmnopqrst 0123456789

BUNGEE REGULAR
(for logo ONLY)

ABCDEFGHIJKLMNOP

QRSTUVWXYZ abcdefghijklmnopqrst 0123456789

COLOR PALETTE

Blue Bayoux

HEX #406275

CMYK 0.45, 0.16, 0.00, O.54 RGB 64, 98, 117

Rebel

HEX #757C88

CMYK 0.45, 0.16, 0.00, O.54 RGB 117, 124, 136

Botticelli

HEX #D8E2EB

CMYK 0.08, 0.00, 0.04, O.08 RGB 216, 226, 235

White

HEX #FCFCFD

CMYK 0, 0, 0, O

RGB 252, 252, 253

PACKAGING DESIGN IDEAS

MOCKUP

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