Hydrate
I was given a project to design a logo for a water bottle company named Hydrate as well as a full band. I did some preliminary research on water logos and designed one from my sketches. I incorporated the chemical symbol for water which is h2o , except i changed it to create a three-headed logo with water drops. With adding another drop I wanted to emphasize how hydrating the water was. Upon finishing the logo I created a full identity manual to go with the logo. Below are the initial sketches and parts to the identity manual.
INITIAL LOGO SKETCH
COMPANY LOGO
PICTORIAL VECTOR
FULL COMPANY LOGO
TYPOGRAPHIC VECTOR
COLOR VARIATIONS
VARIATION 1
VARIATION 2
VARIATION 3
VARIATION 4
VARIATION 5
TYPE TREATMENT
LUCIDA BRIGHT REGULAR
(for paragraph use ONLY!)
ABCDEFGHIJKLMNOP
QRSTUVWXYZ abcdefghijklmnopqrst 0123456789
LUCIDA BRIGHT DEMIBOLD
(for headers ONLY)
ABCDEFGHIJKLMNOP
QRSTUVWXYZ abcdefghijklmnopqrst 0123456789
BUNGEE REGULAR
(for logo ONLY)
ABCDEFGHIJKLMNOP
QRSTUVWXYZ abcdefghijklmnopqrst 0123456789
COLOR PALETTE
Blue Bayoux
HEX #406275
CMYK 0.45, 0.16, 0.00, O.54 RGB 64, 98, 117
Rebel
HEX #757C88
CMYK 0.45, 0.16, 0.00, O.54 RGB 117, 124, 136
Botticelli
HEX #D8E2EB
CMYK 0.08, 0.00, 0.04, O.08 RGB 216, 226, 235
White
HEX #FCFCFD
CMYK 0, 0, 0, O
RGB 252, 252, 253